What is Sentient?
Able to perceive and feel;
having the capacity to
Sentient was formed in early 2017 by a group of activists from a variety of fields, including journalism, technology, psychology, social media, and more. We are an international investigative non-profit for all beings that can feel, for all those who are sentient. Our goal is to reduce the world’s suffering. We focus where suffering is abundant most and collaborate with different organizations around the world for joint investigations and activities. We specialize in unique filming and cutting edge technologies of cameras.
Nevertheless, a countless number of non-human animals have subjective experiences, none of which are inferior to our own. There are trillions of sentient wild animals who have been subjected to genocide through human actions. Furthermore, each year some 70 billion land animals are mercilessly slaughtered for food, the majority will have endured miserable lives in factory farms. Others raised on pasture, will have been subjected to surgical procedures without pain relief, or transported cruelly for days or weeks, only then to be brutally slaughtered.
On a daily basis, these animals account for the majority of the world’s suffering. Our mission is to help them and reduce our planet’s suffering. We are Sentient. For all who can feel.
Ronen Bar - CEO & Founder
Ronen is an Israeli journalist and activist whose worldwide investigations have exposed horrific atrocities towards animals, leading to wide-scale public debates, class action lawsuits, criminal prosecutions, and new legislation.
Sagi Agmon - Attorney at Law
Sagi is our excellent legal advisor. He has years of legal experience under his belt focusing on animal rights and the environment with an impressive list of accomplishments.
Gil Merhav, Development Manager
Gil has a natural ability for out of the box thinking and countless creative ideas. With a background in writing and childhood education, Gil brings enthusiasm and passion for everything he does.
Suzy - Chief Undercover Investigator
Suzy is our highly experienced undercover investigator. Among her many talents, she has developed a highly specialized filming technique that makes it appear as if an entire film crew is inside the slaughterhouse.
Marketing expert and Social Media manager
Video director and editor